Email Marketing and Newsletters
Email marketing and company newsletters are both cost effective and measurable ways to gain brand exposure. The very nature of permission marketing means that people who are on your list want to hear from you. So, respect the individuals who are on your list (e.g. your prospects or previous customers), you have the opportunity to send messages and make offers to a valuable audience. Make it clear what information you plan on sending and how often you plan on sending it. Then stick to your promise. Build trust from the outset, develop a relationship over time.
A tightly integrated email marketing campaign that has clearly defined objectives is highly effective because it allows you to position your brand on the desk or even right on the lap of your customers. This builds relationships that ultimately deliver measurable results. In addition, leveraging the ability to personalize and target your campaign provides a greater chance of your email being read and acted upon.
Business owners and managing executives love email campaigns and company newsletters because of the extensive reporting available. Real-time reporting on how many emails have been opened, which links have been clicked on, how many forwards, how many unsubscribes, how many bounces and even the ability to automatically process the bounces are just some of the many possibilities available through email marketing. The true value of this "21st century" marketing approach lies in the ability to interpret and utilize these statistics to test, measure and refine your email campaigns to yield ever improving results. To take advantage of this powerful tool, please call or contact us today!
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In This Section - Marketing
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